Research Into Similar Products: Trumpets by Rizzle Kicks

Research Into Similar Products: Trumpets by Rizzle Kicks

This video by Rizzle Kicks is great to analyse and look for inspiration as it is pretty low budget as this song was released when they were new to the music industry. This video is very effective and most people do not realise it is low budget as props, location, shots and editing are so effective that this video looks professional and expensive.

At 0:17, the shot rotation keeps the viewers interest at peak as there is an unusual beginning to the video as the camera is slanted and the prop used is weirdly appealing as it is the artists in a boom box. The artists then pick up the boom box and we can see them double, this shot also has very effective lip sync.

The location change at 0:30 is very sudden, jump cut is used to cut straight from one location to the two artist being in a field of grass. They are also in the same position and they turn around to walk away from the camera as if nothing ever happened. This effect keeps the audience interested and forces them to keep watching to find out what happens.

The way the boom box is used is very effective as the linear narrative of the song is displayed through the actual plot and the two artists in the boom box.

At 1:57, there is a very comical chase scene after the dealer realised that he received monopoly money as payment. The props used make this scene hysterical and make it really enjoyable for the audience. The chase scene that follows is effective as it continuously keeps the audience satisfied and their attention is upheld, The use of post production is really effective as the chase becomes comical rather than scary and dangerous, therefore entertaining the audience.

There is literal acting out of what the lyrics say, increases the appealing nature of the video, and makes it a video that is of comedy genre. The scene follows quick shot rotation and helps to prevent audience tiredness.

The use of the trumpet as a prop is also a metaphor for the lyrics, as the trumpet represents drugs but as drugs are represented as a fun instrument and adding to the comical side of the video.