Research Into Similar Products: Single Ladies by Beyonce

Research Into Similar Products: Single Ladies by Beyonce

This video only contains a performance by 3 women, the whole video shows Beyoncé and her back up dancers dancing for the whole video, the whole video is also in a black and white effect.

Mise-en-scene: the setting is just a white background, props used include the ring on Beyoncé finger a well as the robo-glove, the outfit used is a leotard and lighting was also used. The ring is a common convention as R&B artists do show off their "bling" however it is very minimal in this video which is unusual. The make up the women wear is also very extravagant which is a typical R&B convention as women are always seen in a very sexual way. The costumes are very minimal and show off the majority of the women's bodies. This follows typical R&B conventions as women are sexualised in R&B music videos are are regularly seen in tight or minimal clothing to appeal to the male target audience. 

Editing: this music video uses fade in, straight cuts and fast cutting near the end of the video. This matches the lyrics and the tone of the music as the song is very fast and fast editing and cuts matches the speed and lets the whole video flow nicely. 

Camera techniques: This video mainly use wide shots but also shows extreme close ups, close ups, medium close ups and medium shots to show the 3 characters as the dance, the different shows create visual appeal as the 3 attractive women are seen in different camera angles. This video also use a lot of zoom ins and outs as well as panning to show emotion and follow them as they dance. 

This video shows Beyonce in a powerful and dominant light as she is singing about taking control of her relationship and forcing the man to do as she wishes. However she doesn't challenge misogynistic conventions of R&B as she is dancing around in a tight body suit and mainly focuses on appealing to the male target audience.