Research Into Similar Products: Empire State of Mind

Research into Similar Products: Empire State of Mind

Mise-en-scene: this would include the setting/location New York City, props which are present in many scenes during the music video, the use of man made and ambient lighting and the various different outfit/costumes which have also been used throughout the music video. 

Editing: This music video uses fast cutting to quickly show the various scenes of New York City, this video also use straight cuts and jump cuts, this video also use a lot of fade ins and outs dissolve. Camera techniques: medium shots are mainly used in this video, close ups are also include and during the end of the video a wide/two shot is used to capture both artist. The techniques used here adhere to a typical music video of the same genre as this video contains a lot of editing as well as various shot of both artist.

Both artist are represented as highly knowledgeable about the City of New York, they both look highly fashionable, they are both represented as highly talented at what they do, JayZ and Alicia Keys .Mise-en-scene could suggest both artist patriotism of New York City, for example Jay Z wears Yankee hat. Camera and editing contribute to the already constructed representation of both artist as highly patriotic about New York City. For example the use of fast cutting to show a lot of scenes of new york as possible, this could also seen through the over head panning of the various sky scrapers in New York City.