Research Into Similar Products: All Of the Lights by Kanye West

Research Into Similar Products: All Of the Lights by Kanye West

Mise-en-scene- This video contains the use of props, mostly police cars, to show that the African American community is associated with crime but also appeal to Kanye West's target audience. The setting and location seem to varies from black background to streets and an urban landscape, this music video mostly uses man made lighting, and there are also parts in the music video were scenes appear multicolored, some of the setting and props could have also been computer generated to create a drastic change of setting and attract the audience. Mise-en-scene could suggest that the artists are fashionable, it could also suggest that Kanye west is above the law as he is seen standing on top of a police vehicle. and therefore appealing to the audience as they can look up to him and be envious.

Editing- This music video starts with an intro, editing techniques which are present are straight cuts and jump cuts. In the actual video editing techniques which have been used include straight cuts, jump cuts, cross cutting, fast cutting and dissolve to portray an action filed video but also a more chilled out narrative at certain points in the film to adapt to what is happening in the frame. Camerawork and editing help construct a representation of the group as cool and fashionable as through editing we are able to see the group in many different ways, camera work captures the artist at many different shots to make them more appealing to the audience.