Research Into Similar Product/Target Audience: We Belong Together by Mariah Carey

We Belong Together by Mariah Carey

Audiences are introduced by a pan and long shot to a big house in what looks like a very posh and rich area. This is typical of the R&B genre, as people are normally portrayed as having big houses, cars, therefore being successful. An R&B convention does include the artists showing off their rivhes and their expensive objects, in this case a mansion. At first the audience is not sure of who the artist is, as we only see her feet and then we see her robe drop to the floor, giving a sexual feel to the video. The room is light, with no mise en scene except for curtains. This video would appeal to the male demographic as they would see the artist in a very attractive manner. 

The video then introduces us to the artist, within the first 10 seconds, as she lies on a bed, with just covers covering her body. Mariah Carey is portrayed in this way to again appeal to the male audience, she is seen in a bed under sheets, giving off a very sexual vibe. White is perhaps used to represent purity or innocence despite the fact that she is naked, the white an also represent her womanhood and femininity, 

20 seconds into the video, the camera zooms into Mariah Carey who is sitting by her mirror as she sings, and does her make- up. This idea shows her in a more feminine and girly manner as she partakes in many feminine activities and therefore play with the typical R&B convention as typically women are represented in R&B videos in this way - spending time on their appearance. The mirror in particular could be used as it shows the artist reflecting on the lyrics, and as the artist herself and focuses on actual reflection. Close ups of her lips are used often throughout, which is centre screened, this is done to show off her neautiful features and appeal to both males and females with her feminine features. The artist again sings, in a bare room, shown by a close up of her face, putting all attention on her. Make- up is quite subtle and typically, wind blows her hair making her appear delicate. This creates the stereotypical view of a female artist as being feminine and the male audience would see her attractive as well.