Research Into Similar Products/Target Audience: Noone by Alicia Keys

R&B Music Videos: No One by Alicia Keys

The music video for this R&B song is very fond of using a lot of close ups which keep th eaudience in suspence as they do not know what they are seeing, This plays in with the lyrics as they are about love and suspention. all the fading effects and close ups create a delicate feel which fits the beat of the song and the lyric. This is also being used by the directors to sell the artist and their soft reputation. The subtle fades also make it feel as though you are blinking and thinking about the music as Alicia Keys sings and is placed centrally in the frame. Placing the star in the center of the frame is a typical R&B convention as the artists are shown to be better than everyone and are important enough to have the whole frame to themselves.

The audience is initially introduced to the artist, who is sitting in the middle of a sophisticated room with big windows which allows loads of light to shoff off the artist. This is quite typical of the R&B genre as it focuses the viewers attention on the singer as R&B is very much focused on the artist. Simultaneously it helps create an angelic image of Alicia Keys who is known as being quite admirable. There are many medium close ups in the song as we focus once again on the artist and what she is singing, while long shots in between is used to show her figure, a selling point for many female R&B artists, as it is typical of them to appear sexy to appeal to the male audience. 

There is minimal make-up, which is quite soft in order to continue the soothing theme of the song. Women in R&B are seen with minimal and natural make up to alue the audience. Close- ups of the artist, which nearly almost places her lips in the centre of the frame and her eyes looking straight at the camera makes the viewer feel like the artist is singing directly at them and therefore further appeals to the target audience. This encourages a relationship to be created between the artist and the viewer, which is important in promoting the artist as it will cause them buy into the artists material as they get more familiar with her.