Target Audience: Focus Group

Focus Group

In our A2 Media Studies lesson we have created a focus which allowed everyone present to present and discuss their ideas to the group and then receive feedback to make their work better. I have received some great feedback which helped me evaluate my work and make sure it is the best it can be. 

I have received mostly positive feedback about my plot, genre and storyboard which is great as I have evidence  that my idea appeals to my target audience which is young adults and teenagers. A lot of feedback praised my idea with the cards and placing lyrics of most importance and significance on the screen to crab the audiences attention and focus it.

The target audience also appreciate the fact that I have implemented a social message into my idea which promotes the empowerment of women and tries to degrade misogyny in the music industry. R&B conventions typically empower men and make them more dominant with the props that are used such as gold jewelry and also camera angles by placing them alone in the frame. Women on the other hand are usually degraded with tight clothing and through showing off more skin. Their make up is also very appealing towards the male audience. Through challenges these conventions I can make the social message even stronger. 

I have also gotten feedback from my target audience that ideas in the storyboard go well with the song and are presented very well with the conventions I want to use. The ideas fit in well with the plot and there is great relevance between the song and my plot. I have also received messages that my message is interesting and the use of shots interests the audience.

I have gotten feedback which could improve my idea which includes placing those important lyrics not only on cards but other surfaces. These surfaces will vary from character from character for example for the teacher it will be on the white board and for the principal it will be on important papers which need signing. I think following through with this could emphasise the important job titles women hold.