Friday, 18 March 2016

Drafting: Ancillary Tast - Advert

Drafting: Ancillary Tast - Advert

For my project I had to create two ancillary tasks aside my music vidoe. The ancillary tasks are an advert and an album design. Below my advery can be seen. The advert has to follow the symbiosis of the music video and be a part of the overall branding. Underneath my advert, the original advert of the album by Lauryn Hill can be seen. It is simple and has one image and some simple language wich I tried to recreate on my poster. I have implemented a black and white theme with my advert and my album cover. This is to create emotion with the advert which the video also aims to do and so follow the same theme as the brand. The writing was meant to be visible but to match the background so that the audience have to focus to read the writing. Its meant to force the creation of a relationship between the brand of Lauryn Hill and audience. The advert features the same person which plays the mother character in the msic video. She is tunred around and looking at pictues which looks like a scene from the music video. There can also be diffeent platforms which the sng cn be found on at the bottom of the advert to add legitimay to the advert. 



The line reads "here's some advice, girls" which fits with the album as Lauryn Hill mostly sings about giving advice and people not doing the wrong thing or hurting each other. Those two lines are in color to stand out and also to break the darkness of the rest of the advert. Overall the advert fits on with the brand and is very emotion and so suits the music video a lot.


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