Drafting and Planning: Lighting

Lighting

Lighting is very important for any type of video productions- from film trailers to music videos.The use of lighting is important for more than one reason, ranging from making it easier to see everything, to portraying a certain mood. For example, if little lighting is used, it would create a dull and sad feeling in the video, which would highlight what the song is about. Then if lots of lighting is used, it gives the impression that what we are watching is a happy and enjoyable moment. 

In Rihanna's video for We Found Love, the scenes at the beginning which are being showed whilst there is a voice over, the lighting used is very little and dull. This immediately gives the impression, even if there wasn’t the voice over, that the song is about sadness and regret.The low key lighting lighting is great for creating emotions of sadness and realisation in the audience.To do this the director either just let the natural light be the main source, or they would have used lighting that could be dimmed to create this dull feeling seen in the images.

In Kesha's Tik Tok video, I looked at it as it has a completely different story line to Rihanna's video. Therefore, the lighting is used to portray a completely different type of feelings andis used more often. As you can see in all 4 images, it is all very bright, and is it clear than bothnatural light and lighting equipment is used to create a light airy look. This immediately makesyou feel happier and allows you to identify with the artist and what their song is about.